Conversion optimization is not about one page, one form or one checkout. It’s about one person – your customer. We don’t optimize conversion rates; we optimize decision processes, customer journeys and user experiences.

Getting under the skin of your website is the first step in optimisation and leads us towards effectively improving conversion rate.

Using a combination of qualitative and quantitative behavior analysis, we uncover barriers and provide detailed recommendations that will improve your bottom line.

The audit will lead to detailed, quick-win, actionable recommendations categorised by our 6 key dimensions, laid out in a suggested roadmap towards achieving your success targets within the given time frames.

These will be the changes and plans that we will propose to test with, towards improving your conversion rate. We have a broad range of effective tools to choose from in order to achieve the best results.

Landing page optimization

One of the most crucial areas in the entire experience is the landing page as it marks the offset of the impression the user will have.

Our in-house experts have run thousands of experiments, and we, therefore, know that the landing page is one of the most important areas to be on top of when you want to have a digital business in growth.

Any page of your website can be a landing page – essentially the landing page is just the first page the user sees and exactly because of that, it also defines much of the take away the user will have from your business and your brand. As it is with people, your users will eventually award you for a good first impression and the opposite for a bad one.


We developed a specific “6 modes of choice” model which we find to be very useful when doing effective landing page optimization.

The model classifies 6 areas where a landing page can be more effective in giving the user a better first impression. The areas are:

  • Value proposition
  • Visitor trust
  • Business relevancy
  • Website clarity
  • Visitor desire
  • Visitor friction

A/B split testing for accelerated growth

A/B testing is one of the most widely adopted methods for conversion optimization as well as one of the most technologically supported. It’s also one of the hardest to do effectively.

We know what it takes to empower a business to do incremental and iterative growth as well as how to saturate it with a rewarding testing culture.

Doing effective A/B split testing is not enough for accelerated or exponential growth. You need to know if your organization gets more value from high-volume testing where the focus is all about speed of testing and win rates or the more traditional quality-over-quantity optimization cycle process. Both have their strengths and weaknesses.

Multi-variant testing

Multi-variant testing examines how different page elements combine with each other to create varying results.

Conducting effective multi-variant testing requires specialized knowledge and an understanding how to analyze the underlying statistical effect in order to not call out a test as a false positive, or worse, a false negative.