Whether you need help with Universal Analytics or the older version of Google Analytics, our team has the expertise and experience to help.

Auditing & implementation

We’re experts in measurement planning with Google Analytics. So whether you’re just looking for reassurance you’re tracking your website visitors correctly, or would like us to handle your entire Google Analytics suite implementation, we can help.


With every audit, you receive a comprehensive document that identifies existing issues with your account. Your audit will give you a thorough set of recommendations that point you in the right direction. You can use this to make changes yourself or ask us to implement them for you. If applicable, we can also include a review of your Google Tag Manager configuration.


Our implementations give you an organized and structured Google Analytics account that you’ll feel confident using. Whether you’re making improvements to an existing Google Analytics account, upgrading to Universal Analytics or starting from scratch we can help.

  • We find exactly what you need to measure on your website before designing your analytics solution.
  • All our work is fully tested and approved before we release it back to you to use.
  • We can implement via tag management solutions, or provide documentation for you to pass to your development team.

Consultancy & retainers

If you want to us to fix something quickly for you or need a quote for a tailored project, our Google Analytics team is happy to help. We can provide consultancy for just a handful of hours or work on an ongoing retainer – whatever your business needs.

We’re just as at home investigating specific bugs as we are working on CRM integrations (and everything in between), and our packages can be based on an hourly rate or fixed price against a project.

Some of our clients like to know they have analytics resource available on an ongoing basis, so we offer flexible monthly retainers that you can use for technical support, insight and analysis, reporting or any of our analytics services. If you wish, our team can even work on your premises.

Universal Analytics

If you want to supercharge your data, Universal Analytics offers a host of extra benefits compared to the classic version of Google Analytics – enabling you to track and analyze visitors in ways that were impossible up to now.

We work with hundreds of clients using Universal Analytics, so whether you want to upgrade your account from Classic to Universal, or you need support for an existing account, we can help.

We can ensure you get the most from new features such as the measurement protocol that allows you to send raw user data directly to Google Analytics and find out how users interact with your business from almost any environment.

This has been used with great effect to tie online to offline behavior, and in some cases we use it in conjunction with the user ID to complete powerful CRM integrations with tools such as Salesforce, providing previously unavailable levels of insight.

Retail vendors have reaped huge advantages from implementing enhanced eCommerce, which provides richer data. The improved reports help you to understand the effectiveness of merchandising efforts.

It enables you to identify better insights into metrics about visitor behavior and sales, including product detail views, ‘add to cart’ actions, internal campaign clicks, the success of internal merchandising tools, the checkout process, and purchase.